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“They were looking to not only drive more awareness in the market... but to have something to set it apart and make it pop.”
-Brad Moore, Twitter
“The billboards were especially cool because it was engaging with the fans in real time… We were really excited to have that opportunity to showcase not only our big brand launch and celebrate the playoffs & finals, but also highlighting the fan excitement in a new way”
-Brittany Holland, NBA
“Seeing the growth of the #MyWhy conversation on platform and then seeing many of these tweets amplified at the large OOH spectacular boards in Yonge and Dundas Sq made it feel like that conversation was absolutely massive and really showcased its breadth.”
-Greg Gerber, Twitter
“It was a great opportunity to pick key markets where we knew cognac drinkers were, and knew that they were out and about and get all of this visibility on a billboard… and that it could be an extension of our campaign, rather than a replacement.”
-Mikela Warman, Twitter
“What happens on Twitter is what happens in the world… What better way to elevate that when you can see the conversation happening in real time when you’re walking down the street”
-Jenna DiVerniero, Twitter
